deinSchrank.de
Website relaunch and online shop with product configurator for customised wardrobes and shelving.
online shop
Client
deinSchrank.de
Industry
Furniture production
Solution
configurators
Design thinking workshop, webshop relaunch, optimisation from 2D to 3D configurator, conversion optimisation
The project at a glance
About deinSchrank.de
deinSchrank.de GmbH is a pioneer in German e-commerce for customised furniture. As a company specialising in mass customisation, furniture is produced in the highly automated production facility in Rheinbach, guided by the principles of Industry 4.0. The online configurator with 3D view allows customers to design their own personalised piece of furniture and influence the final price with every click. Customers can also take advantage of personalised advice via chat, email or telephone. Since it was founded in 2010, deinSchrank.de has successfully opened up markets in seven European countries.
What were the challenges?
Design thinking workshop
One of the highlights of our collaboration with deinSchrank.de was a design thinking workshop. This creative process resulted in a complete redesign and significant improvement of the furniture configurator. We optimised the previous 2D configurator and transformed it into an innovative 3D configurator. With this new tool, customers can now design their furniture in a three-dimensional view and thus have a more realistic picture of their design. The result is the brand new 3D configurator, which offers a more user-friendly and engaging experience for deinSchrank.de customers.
Development of a modular design system and modular construction kit
Another milestone in our collaboration with deinSchrank.de was the development of a Living Styleguide, a component-based design system. This system enables efficient maintenance and expandability on a technical level and efficient implementation of new content by editors. It led to a significant reduction in maintenance work and ensured a standardised appearance across different countries. Our modular design system and module construction kit for the CMS system not only improved the mobile user experience, but also ensured a modern, emotionally appealing presentation. With over 200 modules and components displayed in an animated image, the system represents a significant upgrade to deinSchrank.de's digital presence.
What else is there to say about an agency partner with whom we have enjoyed working successfully since the company was founded in 2010? Exactly.
Frank Budde
Gründer, deinSchrank.de
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